It’s About Solving Real Problems.
In today’s market, talking about innovation has become almost mandatory for any company that wants to stay relevant. But too often, I see people misunderstand what innovation really means. It’s commonly mistaken for simply doing something new or different — without truly considering whether that change solves a problem or adds value.
That’s why so many so-called “innovations” fail to deliver real results.
The truth is, innovation is often about solving the same problem — just much better.
It’s not about being different for the sake of it. It’s about creating solutions that generate impact across the entire value chain. It means optimizing processes, improving quality, and delivering outcomes faster and more efficiently. That’s why understanding the true essence of innovation is so crucial.
One of the ways I stay sharp is by benchmarking — studying companies that are setting the bar. A powerful source of inspiration is the “Innovative Workplaces” seal by MIT Technology Review Brazil.
Their selection process is rigorous and comprehensive, evaluating innovation from a 360-degree lens, including:
- Leadership & Management
- Products & Services
- Marketing & Sales
- Operational Processes
- Diversity
- Data-Driven Decision Making
- Open Innovation
These are the pillars that matter — and the reason why some companies don’t just stand out, they lead.
At Octadesk, part of the LWSA Group, we’re proud to have been recognized for the second consecutive year as one of Brazil’s most innovative companies by MIT Technology Review. It’s a recognition that reflects the dedication of a team committed to innovation at every level of the organization.
But this seal isn’t just an external validation. It’s a motivator — a reminder to keep solving real problems and creating value.
Beyond the celebration, I want to share how grateful I am to be part of the leadership team that helped build the environment that made this achievement possible. Being part of this journey — from optimizing our internal processes to building a strong innovation culture — has been incredibly fulfilling.
A special thanks to Rodrigo Ricco and Leandro Ueda. Without them, Octa would not be Octa. And to every person I’ve worked alongside over the past 5+ years — this recognition belongs to all of us.
Working with people who care deeply — about every detail, from embracing new technologies to building an inclusive culture — is what makes the difference. It’s not about the trophy. It’s about creating an environment where innovation becomes second nature.
This MIT seal is proof that we’re on the right path. Not just as a company — but as a cohesive team committed to delivering lasting, meaningful value.
And to me, that is what innovation truly means.
But what about you? What does innovation mean to you?
Let’s talk.