Hello, nice meeting you, I’m Mahara.
I work with high-growth companies to turn complex, messy go-to-market environments into systems that scale. But before anything else—I care about clarity, consistency, and people who love to build.
For over a decade, I’ve been behind the scenes of teams scaling fast—from brand repositioning and CX leadership to revenue ops and monetized content. If a team needed to define who they were, bring their story to life, and grow with purpose, I was often asked to lead that.
I’m a system builder. And that means I don’t just optimize metrics—I reshape how teams move and communicate.
🚀 Scaling from scratch? That’s where I thrive
- Repositioned and scaled Octadesk through a multi-product GTM transition
- Tripled ARPA and increased bookings by +25% YoY while keeping CAC/LTV >3
- Built the RevOps foundation to support full-funnel growth across marketing, sales, and post-sales
- Created Brazil’s #1 CX report (CX Trends)—fully monetized and top-ranked on Amazon
- Led Octadesk to become a Top 10 Most Innovative Company in Brazil (MIT Technology Review, 2023)
- Opened new revenue streams via partnerships, new acquisition channels, and content-led GTM
- Trained 100% of the org on new value propositions and positioning
- Built revenue teams from the ground up—with culture, autonomy, and a strong bias for execution
Strategy is nothing without execution. Execution is nothing without purpose.
- Great companies are built on clarity and communication
- Customer experience is not a department—it’s the business model
- Growth only works when your brand and GTM are aligned
- Revenue operations is what turns vision into scalable impact
- Culture is the foundation of every sustainable metric
🎤 I’ve had the honor of sharing these ideas on many stages
Meta’s Conversations (WhatsApp)
RD Summit / RD on the Road
Fórum E-Commerce Brasil
CES Academy / RD Station Academy
Dozens of panels, podcasts, and founder talks